A錛氬惉璇撮櫎浜嗘垚鐔熺珯鐐癸紝浜氶┈閫婅繕瑕嗙洊浜嗘洿澶氭媧茬殑娼滃湪甯傚満錛屽叆椹婚毦鍚楋紵鐗╂祦璐圭敤璐靛悧錛?/p>

B錛氬凡鍦ㄥ竷灞€嬈ф床浜斿ぇ鎴愮啛绔欑偣錛岃繕鎯寵繘涓€姝ユ嫇灞曚笟鍔★紝浣嗗張鎷呭績紼庡姟絳夊悎瑙勯棶棰樸€?/p>

浜氶┈閫婅В絳旓細鏃犻渶鎷呭咖錛佽交鏉炬嫇灞曡嚦嬈ф床鏂扮珯鐐癸紒鍦扮悊璺濈榪戯紝鏂囧寲鐩鎬技錛屾秷璐硅€呭枩濂戒篃涓庢媧蹭簲鍥界浉浼箋€?/p>

涓€閿悓姝ヤ駭鍝佷俊鎭嵆鍙叆椹伙紝娌胯嬈ф床鎴愮啛绔欑偣鐨勭墿嫻佹ā寮忎笌紼庡姟鍚堣錛屾棦鐪侀挶鍙堢渷蹇冦€傛洿鏈変竴欏圭壒鍒鍒掞紝涓€涓猄KU鍗沖彲鐩存帴閿€鍞嚦嬈ф床16鍥姐€?/p>

C錛氭柊椴滄柊鐭ワ紒姹傜鏅紒姹傝瑙ｏ紒

絎旇01錛氭帰縐樻媧插洓澶ф柊鍏寸珯鐐圭殑欖呭姏錛?/p>

鍏堟潵浜嗚В涓€涓嬭繖鍥涘ぇ鏂板叴绔欑偣鐨勫熀鏈儏鍐點€傚畠浠垎鍒槸鑽峰叞銆佺憺鍏搞€佹嘗鍏板拰姣斿埄鏃剁珯銆?/p>

鍐嶆潵鐪嬮€夋嫨浜氶┈閫婃媧叉柊绔欑偣鐨勪簲澶х悊鐢憋紒

鐞嗙敱1錛氱珯鍦ㄥ法浜鴻偐鑶€涓婄殑嬈ф床鏂版槦錛屼簨鍗婂姛鍊嶏紒

浜氶┈閫婂榪欏洓涓浗瀹剁殑娑堣垂鑰呭獎鍝嶅姏鏄捐憲銆傚湪寮€绔欏墠錛屽綋鍦版秷璐硅€呭凡鏈夊湪浜氶┈閫婃媧插叾浠栫珯鐐圭殑璐墿涔犳儻銆傝€屾柊绔欑偣浠?020騫?鏈堝紑濮嬮檰緇紑绔欙紝鍗寵兘涓烘秷璐硅€呮彁渚涗赴瀵岀殑閫夊搧銆?/p>

鐞嗙敱2錛氭綔鍔涢潪鍑＄殑4澶ф柊绔欑偣錛?/p>

鑽峰叞绔欏彂灞曞墠鏅湅濂斤紝鐟炲吀銆佹嘗鍏板拰姣斿埄鏃剁殑綰夸笂娑堣垂涔熷憟鐜版寔緇闀褲€傚挨鍏舵槸姣斿埄鏃剁殑綰夸笂娑堣垂鍔涘己錛岀數(shù)鍟嗗彂灞曡繀閫熴€傝櫧鐒舵嘗鍏扮珯鐨勭數(shù)鍟嗛浂鍞笟璧鋒杈冩櫄錛屼絾鍏跺彂灞曢€熷害浠や漢鐬╃洰銆?/p>

鐞嗙敱3錛氫簹椹€婂姪鍔涙柊绔欑偣鍙戝睍錛岀粡钀ユ棤蹇э紒

浜氶┈閫婁負鏂扮珯鐐規(guī)彁渚涗簡FBA絳夌墿嫻佹敮鎸侊紝浠ュ強Pan-EU鍜孍FN鐗╂祦妯″紡錛屽彲涓庢媧蹭簲鍥藉叡浜粨鍌ㄣ€備竴閿悓姝ヤ笂鏋跺姛鑳借浜у搧蹇€熶究鎹峰湴鎶佃揪鏂扮珯鐐廣€傚浜庣◣鍔￠棶棰橈紝浜氶┈閫婃彁渚涗簡VISA絳夌◣鍔℃暣鍚堟湇鍔★紝璁╃◣鍔￠棶棰樺彉寰楃畝鍗曘€?/p>

鐞嗙敱4錛氭秷璐逛範鎯浉浼鹼紝杞繪澗鎷撳睍涓氬姟錛?/p>

榪欏洓涓柊绔欑偣鐨勬秷璐硅€呭湪緗戣喘騫撮緞灞傘€佺綉璐亸濂姐€侀厤閫佸亸濂戒互鍙婄綉璐壒鐐圭瓑鏂歸潰涓庢媧叉垚鐔熺珯鐐圭浉浼鹼紝涓哄崠瀹舵彁渚涗簡鏂逛究鐨勬嫇灞曚笟鍔＄殑閫斿緞銆?/p>

鐞嗙敱5錛氭惌涓婃媧插嚭鍙ｈ鍒掞紝涓€灞曞鍥介攢鍞墠鍗庯紒

鏃犻渶娉ㄥ唽鏂拌處鍙鳳紝鏃犻渶棰濆娉ㄥ唽VAT錛屾渶澶у寲鍒╃敤鐜版湁嬈ф床绔欑偣閰嶇疆錛屼竴涓猄KU鍗沖彲杞繪澗鍗栧埌澶氫釜鍥藉銆傛敮鎸佽嚜閰嶉€侊紙MFN錛夊強FBA絳夊縐嶉厤閫佹柟寮忋€?/p>

絎旇02錛氬悇綾繪壎鎸佸姪鎮(zhèn)ㄦ柊绔欑偣鎺橀噾欏哄埄錛?/p>

鎵舵寔鎺柦1錛氱畝鍗曟搷浣滐紝鏃犻澶栬垂鐢紝杞繪澗鍗栬揣嬈ф床鍥涙柊绔欙紒

宸叉湁嬈ф床浜氶┈閫婅仈鍚堣處鎴風殑鍗栧錛屾棤闇€涓烘柊绔欑偣鍒涘緩鏂拌處鎴鳳紝鐩存帴鍦ㄥ崠瀹跺鉤鍙頒笂浼犱駭鍝佸嵆鍙攢鍞媧蹭節(jié)鍥姐€?/p>

媧誨姩璧勬簮涓板瘜錛氭柊绔欑偣鎻愪緵浜嗕赴瀵岀殑淇冮攢媧誨姩璧勬簮錛屼笌嬈ф床鍏朵粬绔欑偣鍚屼韓淇冮攢鑺傛棩銆?/p>

鐗╂祦璐圭敤浼樻儬錛氬洓涓柊绔欑偣鐨勬湰鍦伴厤閫佽垂鐜囨湁浼樻儬錛屼笖浣跨敤浜氶┈閫婄墿嫻佹柟妗堝彲浜彈璐圭巼浼樻儬銆傚挨鍏舵槸娉㈠叞绔欙紝鏈湴閰嶉€佽垂姣斿痙鍥戒綆68%錛岃繕鏈変腑嬈ц鍒掍負鎮(zhèn)ㄨ妭綰︽垚鏈€?/p>

紜婊¤凍鍓嶈堪瑕佹眰鍚庯紝璇瘋仈緋繪偍鐨勮處鎴風粡鐞嗚繘琛屼笅涓€姝ユ搷浣溿€?/p>

絎笁姝ワ細涓鴻嵎鍏般€佹嘗鍏般€佺憺鍏稿拰姣斿埄鏃剁珯鐐規(guī)坊鍔犲晢鍝佷俊鎭紙Listing錛夈€?/p>

鍒╃敤鍥介檯鍟嗗搧淇℃伅寤鴻宸ュ叿錛圔IL宸ュ叿錛夛紝灝嗘?zhèn)ㄥ湪娆z插叾浠栫珯鐐圭殑鍟嗗搧淇℃伅鍚屾鑷寵嵎鍏般€佹嘗鍏般€佺憺鍏稿拰姣斿埄鏃剁珯鐐圭殑姝ラ濡備笅錛?/p>

鎸夌収浠ヤ笂姝ラ瀹屾垚鍚庯紝鎮(zhèn)ㄧ殑鍟嗗搧灝嗕細鏍規(guī)嵁鎮(zhèn)ㄧ殑璁懼畾緲昏瘧鎴愬綋鍦拌璦€錛屽茍鍚屾鑷蟲嘗鍏般€佽嵎鍏般€佺憺鍏稿拰姣斿埄鏃剁珯鐐廣€傞渶瑕佹敞鎰忕殑鏄紝鐟炲吀鍜屾嘗鍏扮殑瀹氫環(huán)浣跨敤鐨勬槸褰撳湴璐у竵鑰岄潪嬈у厓錛岃緗環(huán)鏍兼椂璇風暀鎰忔眹鐜囧樊寮傘€?/p>

鍙傝€冩暟鎹潵婧愬涓嬶細

1. 嬈ф床鐢?shù)瀛愬晢鍔℃柊闂诲Q歔ecommercenews.eu/ecommerce-in-europe/]

2. 嬈ф床鍚勫浗浜哄潎鐢?shù)瀛愬晢鍔℃敮鍑壕l熻錛歔www./statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/]

3. 涓栫晫閾惰鎻愪緵鐨勬暟鎹浘琛細[data..cn/indicator/NY.GDP.PCAP.KD?end=2019&name_desc=false&start=2019&view=chart]

4. 瀹樻柟浣跨敤璐у竵鐨勬暟鎹€奸噰鐢?022騫?0鏈?9鏃ョ殑姹囩巼錛岃鍔″繀鍙傝€冩渶鏂版眹鐜囥€?/p>

5. 鑽峰叞緗戠粶璁㈠崟鏁伴噺緇熻錛歔www./statistics/558287/number-of-online-orders-in-the-netherlands/]

6. 2021騫存媧茬數(shù)瀛愬晢鍔℃姤鍛婏細[www./media/publications/e-commerce/e-commerce-in-europe-2021]

7. 娉㈠叞鐢?shù)瀛愬晢鍔″競鍦轰环鍊肩粺璁★細[www./statistics/1315543/poland-e-commerce-market-value/]

8. 姣斿埄鏃剁綉緇滆喘鐗╂敮鍑虹粺璁★細[www./statistics/827819/online-shopping-expenditure-in-belgium/]

馃憜璇風珛鍗蟲壂鎻忎笂鏂逛簩緇寸爜馃憜

鍔犲叆鈥滀簹椹€婂畼鏂瑰叆椹婚澶囩彮 2022鈥濓紝鎴愪負涓嬩竴涓搗澶栧競鍦虹殑鏄庢槦鍗栧錛?/p>

錛堟潵婧愶細浜氶┈閫婂叏鐞冨紑搴楋紝寰俊鍏紬鍙鳳細AmazonGS銆傝娉ㄦ剰錛屼互涓婂唴瀹逛粎浠ｈ〃浣滆€呬釜浜鴻鐐癸紝涓嶄唬琛ㄩ鍙ｆ槦璺ㄥ鐨勭珛鍦恒€傚鏈変鏡鏉冿紝璇峰強鏃朵笌鎴戜滑鑱旂郴銆傦級