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馃數(shù) 浠€涔堟槸 Google Shopping?

Google Shopping 鏄竴欏硅胺姝屾湇鍔★紝鍏佽娑堣垂鑰呭湪涓嶅悓闆跺敭鍟嗕箣闂存悳绱€佹瘮杈冨拰璐拱浜у搧銆備篃琚О涓烘瘮杈冭喘鐗╁紩鎿?(CSE)銆侴oogle Shopping 鐨勬悳绱㈢粨鏋滄樉紺轟負(fù)緙╃暐鍥撅紝鍥句笂鍖呭惈姣忎釜浜у搧鐨勫晢瀹跺悕縐板拰浠鋒牸銆?/p>

馃數(shù) 涓轟粈涔堜嬌鐢℅oogle Shopping?

鍘熷洜寰堢畝鍗曪細(xì)鏈夋晥銆傞潪甯稿鐨勬搗澶栫綉璐€呭湪钀岀敓璐拱鏌愭牱浜у搧鐨勬兂娉曚絾鍗存病鏈夋槑紜洰鏍囨椂錛屼細(xì)鍦℅oogle鎼滅儲(chǔ)鍏抽敭璇嶏紝浠ヨ幏鍙栨潵鑷瀹剁綉搴楃殑浜у搧鍜屾姤浠楓€?/p>

Google Shopping浼樺娍錛?/p>

涓鴻喘鐗╀綋楠屽娣諱簡(jiǎn)瑙嗚鍐插嚮鍔涳紱 鍏佽鍟嗗簵鍦℅oogle SERP 涓嬈″嚭鐜幫紱 杞寲鐜囨瘮璋鋒瓕緗戦〉鐨勬枃瀛楀箍鍛婇珮 30%銆?/p>

馃數(shù) 濡備綍灝嗕駭鍝佹坊鍔犲埌 Google Shopping涓紵

1. 璁劇疆 Google Merchant Center 甯愭埛

2. 浼樺寲浜у搧鍥懼儚

3. 鏀墮泦騫惰緭鍏ヤ駭鍝佹彁瑕佹暟鎹?/p>

4. 鍏寵仈Google AdWords 甯愭埛

5. 鍒朵綔 Google 璐墿騫垮憡緋誨垪

6. 涓鴻喘鐗╁箍鍛婄郴鍒楀嚭浠?/p>

7. 瀹氫綅鍜屽畨鎺掕喘鐗╁箍鍛婄郴鍒?/p>

8. 鍒朵綔騫垮憡緇?/p>

涓嬮潰錛屽皬U緇欏ぇ瀹墮€愭浠嬬粛鎵嬪姩璁劇疆甯愭埛鎵€闇€鐨勬楠わ紝錛堝鏋滀綘鐨勪駭鍝侀潪甯稿鐨勮瘽錛屽鍖呯粰 Google Shopping data feed tool浼?xì)鏇村?guī)槗鍝︼級(jí)銆?/p>

1. 璁劇疆 Google Merchant Center 甯愭埛

瑕佽浜у搧鍑虹幇鍦?Google 璐墿緇撴灉涓紝棣栧厛闇€瑕佹敞鍐屼竴涓?Google Merchant Center 甯愭埛銆傝緗?Google 鍟嗗甯愭埛闈炲父綆€鍗曪紝鍙渶鍥涗釜姝ラ鍗沖彲鎷ユ湁鑷繁鐨?Google 鍟嗗甯愭埛銆?/p>

1錛塆oogle Merchant Center 娉ㄥ唽琛ㄥ崟錛氬～鍐欐湁鍏充綘浼佷笟鐨勫繀濉俊鎭紝鍖呮嫭鎵€鍦ㄧ殑鍥藉/鍦板尯銆佷紒涓氬悕縐板拰緗戠珯 URL銆傚畬鎴愬悗錛屽崟鍑燴€滅戶(hù)緇€濄€?/p>

2錛夊嬀閫夐槄璇繪潯嬈懼拰鏉′歡銆?/p>

3錛夊湪妗嗕腑杈撳叆緗戠珯 URL錛岀劧鍚庡崟鍑燴€滀繚瀛樷€濆拰鈥滃畬鎴愨€濄€?/p>

4錛夋姝ラ鏄煩榪囧悗鍦∕erchant Center鐨勪俊鎭腑蹇?jī)鍐呭畬鎴愩€傛垨鑰呯洿鎺ラ€夋嫨欏甸潰鎻愮ず鐨勪竴縐嶆柟寮忛獙璇佺綉绔?URL錛屽崟鍑燴€滃畬鎴愨€濄€?/p>

綆€鍗曞洓姝ワ紝Google Merchant Center灝辮緗ソ鍟︼紒

2. 浼樺寲浜у搧鍥劇墖

Google Shopping鏄珮搴﹁瑙夊寲鐨勶紝浜у搧鐓х墖鍙互璇存槸鏁翠釜欏甸潰涓渶閲嶈鐨勯儴鍒嗕簡(jiǎn)銆傝胺姝屼負(fù)浜?jiǎn)缁欐秷璐硅€呮彁渚涜壇濂界殑璐墿浣撻獙錛屽鍥劇墖瑕佹眰寰堜弗鏍鹼紝浼?xì)缁忓父杩涜璐ㄩ噺妫€鏌ワ紝涓€鏃︽煡鍒板浘鐗囪川閲忓樊鐨勬儏鍐靛氨浼?xì)姣笉鐘硅鲍鍦版殏鍋淕oogle Shopping甯愭埛銆?/p>

鎵€浠ュ緩璁ぇ瀹朵粠涓€寮€濮嬫寜鐓?Google 鐨勫浘鐗囨寚鍗楄繘琛屾搷浣滐細(xì)

浣跨敤綰櫧鑹層€佺伆鑹叉垨嫻呰壊鑳屾櫙錛?鐓ф槑鍧囧寑銆佸浘鍍忔竻鏅幫紱 澶氭柟浣嶅睍紺轟駭鍝侊紙鍚庤鍥懼拰鐗瑰啓鍙互鐢ㄤ綔闄勫姞鍥懼儚錛屼絾涓嶈兘鐢ㄤ綔涓誨浘鍍忥級(jí)錛?浜у搧搴斿崰鏁翠釜鍥懼儚鐨?75% 鍒?90%錛?鎻愪緵澶氳搴︾殑鐪熶漢絀跨潃鐓х墖鎴栦駭鍝佷嬌鐢ㄥ満鏅収鐗囥€?/p>

3. 褰曞叆浜у搧鏁版嵁 - Product Feed

浼樺寲鍥劇墖涔嬪悗錛屽氨鍙互鍒涘緩Google Shopping鐨勪駭鍝佹暟鎹彁瑕丳roduct Feed浜?jiǎn)銆傝緗甈roduct Feed闇€瑕佸埌浣犵殑Google Merchant Center 甯愭埛銆傚崟鍑諱駭鍝?> 璁㈤槄婧愶紝鐒跺悗鍗曞嚮钃濊壊鐨勨€?鈥濆浘鏍囥€?/p>

杈撳叆鐩爣甯?jìng)鍦虹殑鍥藉鍜岃瑷€錛岃繖鍐沖畾浜?jiǎn)鍝簺錆h緹や細(xì)鐪嬪埌浣犳姇鏀劇殑浜у搧銆傚懡鍚岶eed騫墮€夋嫨褰曞叆鏂瑰紡銆傚彲浠ラ€夋嫨浠嶨oogle sheet褰曞叆錛屼篃鍙互涓婁紶鏈湴鏂囦歡浠ュ強(qiáng)鍐呭API瀵規(guī)帴銆?/p>

濡傛灉閫夋嫨浣跨敤 Google 鐢?shù)瀛愯〃鏍间笂浼犵殑璇濆Q屽彲浠ヤ嬌鐢?Google Merchant 鐨勭數(shù)瀛愯〃鏍兼ā鏉褲€傝繕鍙互閫夋嫨涓婁紶鏃墮棿琛紝鏍規(guī)嵁鏇存柊搴撳瓨鐨勯鐜囪緗悎鐞嗙殑鏃墮棿銆傜劧鍚庯紝鍗曞嚮鈥滅戶(hù)緇€濄€?/p>

鍦℅oogle sheet涓渶瑕佸～鍐欏繀瑕佺殑淇℃伅錛屽寘鎷€渋d鈥濄€佲€渢itle鈥濄€佲€渄escription鈥濄€佲€渓ink鈥濄€佲€渃ondition鈥濄€佲€減rice鈥濄€佲€渁vailability鈥濈瓑錛岄渶瑕佸敖鍙兘鍦板叿浣撳～鍐欙紝鏈夊姪浜庝紭鍖栦綘鐨勪駭鍝佸睍紺恒€?/p>

瀹屾垚浠ュ悗灝卞彲浠ュ噯澶囧鍏ヤ簡(jiǎn)錛岀偣鍑燴€淎dd-ons鈥濃€斺€淕oogle Merchant Center鈥濓紝鐒跺悗鐐瑰嚮鈥渦pload sheet鈥濆氨鍙互浜?jiǎn)銆傚畬鎴愪箣鍚庡彲浠ュ湪Google Merchant Center 甯愭埛涓殑Product > Feeds > Primary Feeds涓嬭闂幇鏈変駭鍝併€?/p>

鍦ㄤ笂浼燜eed鏃墮渶瑕佹彁閱掑ぇ瀹剁殑鏄細(xì)搴旇嚦灝戞瘡30澶╂彁浜や竴嬈″畬鏁寸殑Feed錛屾瘡澶╂渶澶氬彲浠ヤ笂浼?嬈°€傚鏋滈渶瑕佹彁浜ゅ涓狥eed錛岄渶瑕佸湪姣忔鎻愪氦鏃跺皢姣忎釜欏圭洰淇濈暀鍦ㄥ悓涓€涓狥eed涓紝閬垮厤灝嗗晢鍝佺Щ鑷充笉鍚岀殑Feed銆?/p>

涓婁紶Product Feed鐨勯鐜囧強(qiáng)鏈€浣蟲(chóng)椂闂達(dá)細(xì)Google寤鴻澶у鍦ㄥ晢鍝佹湁鍙樺姩鐨勬椂鍊欏氨闇€瑕佹洿鏂癋eed錛屽鏋滃晢鍝佷俊鎭笉鍚屾錛岀敤鎴蜂綋楠屼篃騫朵笉寰堝ソ銆傚緩璁彧瑕佸晢鍝佹湁鍙樺姩灝辨洿鏂幫紝涓€澶╀竴嬈°€傚鏋滃彉鍔ㄥ皬鐨勮瘽寤鴻鑷沖皯涓€涓湀鏇存柊涓€嬈°€侳eed鐨勬渶浣充笂浼犳椂闂存槸緗戠珯嫻侀噺浣庣殑鏃跺€欙紝閫氬父鏄崐澶溿€?/p>

4. 鍏寵仈Google AdWords 甯愭埛

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8. 鍒涘緩騫垮憡緇?/p>

鍦ㄥ畬鎴怗oogle Shopping騫垮憡緋誨垪鐨勮緗悗錛岀郴緇熶細(xì)鎻愮ず浣犲垱寤哄箍鍛婄粍銆?/p>

騫垮憡緇勫垎涓轟駭鍝佽喘鐗╁箍鍛婂拰姍辯獥璐墿騫垮憡涓ょ綾誨瀷銆備駭鍝佽喘鐗╁箍鍛婁富瑕佸浼犲崟涓€浜у搧錛岃€屾┍紿楄喘鐗╁箍鍛婂垯鍙互瀹ｄ紶澶氱浜у搧銆傚鏋滀綘閫夋嫨浜у搧璐墿騫垮憡緇勶紝鍙渶杈撳叆騫垮憡緇勫悕縐幫紝騫惰緗瘡嬈＄偣鍑葷殑鏈€楂橀綆楀嵆鍙€?/p>

鑻ラ€夋嫨姍辯獥璐墿騫垮憡緇勶紝闇€杈撳叆騫垮憡緇勫悕縐幫紝璁劇疆姣忔浜掑姩鐨勬渶楂樺嚭浠鳳紙CPE錛夈€傚綋鏈変漢鏌ョ湅姍辯獥璐墿騫垮憡騫跺湪騫垮憡涓仠鐣欒秴榪?0縐掓椂錛屽氨浼?xì)漶旂敓浜掑姩鎴愭湰銆備箣鍚庯紝閫夋嫨瑕佸湪姍辯獥璐墿騫垮憡涓睍紺虹殑浜у搧銆?/p>

鐐瑰嚮鈥滀繚瀛樷€濓紝浣犵殑騫垮憡緋誨垪灝辨垚鍔熸彁浜ゅ暒錛?/p>

錛堜互涓婂浘鐗囨潵婧愪簬璋鋒瓕瀹樻柟錛?/p>

錛堟潵婧愶細(xì)鐙珛绔欏皬U錛?/p>

璇鋒敞鎰忥紝浠ヤ笂鍐呭浠呬唬琛ㄤ綔鑰呬釜浜鴻鐐癸紝騫朵笉浠ｈ〃椋庡彛鏄熻法澧冪殑绔嬪満銆傛湰鏂囧凡緇忓師浣滆€呮巿鏉冭繘琛岃漿杞斤紝濡傞渶杞澆錛岃鍔″繀鑾峰緱鍘熶綔鑰呯殑鏄庣‘鍚屾剰銆?/p>