亞馬遜仿品侵權(quán)移除銷售權(quán)限案例解析
### 賣家收到仿品投訴郵件,銷售權(quán)被移除。目前情況是有自己的品牌,產(chǎn)品圖片也自己拍的。新賬號(hào)只出了一單,而且這個(gè)訂單還在路上。
#### 分析:
亞馬遜是一個(gè)重產(chǎn)品、輕店鋪的平臺(tái),運(yùn)營(yíng)亞馬遜店鋪要學(xué)會(huì)刪繁就簡(jiǎn),輕裝上陣。對(duì)于生產(chǎn)型企業(yè),要了解自己生產(chǎn)的產(chǎn)品外觀、技術(shù)或品牌是否已被注冊(cè)知識(shí)產(chǎn)權(quán);對(duì)于貿(mào)易商,要謹(jǐn)慎進(jìn)貨,了解供貨方資質(zhì),保證貨源合法正規(guī)。
#### 解決方案:
1. 暫時(shí)下架亞馬遜所通知的仿品鏈接。
2. 如果是被其他賣家投訴所致,嘗試與品牌持有者的賣家溝通以撤銷投訴。
3. 查看店鋪中是否還存在類似產(chǎn)品,并立即下架。
4. 針對(duì)新店被誤刪的情況,應(yīng)積極申訴,提交物流情況和品牌資質(zhì)。
#### 如何申訴:
1. 搞清楚導(dǎo)致賬戶銷售權(quán)限被移除的原因。
2. 評(píng)估過(guò)往銷售操作,找出違反亞馬遜銷售政策或禁售產(chǎn)品的問(wèn)題。
3. 創(chuàng)建一個(gè)補(bǔ)救行動(dòng)計(jì)劃,包括了解亞馬遜銷售規(guī)則、檢查并刪除違規(guī)產(chǎn)品、提高客戶服務(wù)質(zhì)量等。
4. 將申訴內(nèi)容發(fā)送給亞馬遜,包括行動(dòng)計(jì)劃和對(duì)問(wèn)題的詳細(xì)描述。
5. 關(guān)注Email和后臺(tái)Notification,等待亞馬遜的評(píng)估結(jié)果。
#### 改進(jìn)計(jì)劃:
如果恢復(fù)銷售權(quán),將認(rèn)真閱讀并了解亞馬遜銷售規(guī)則,檢查庫(kù)存和產(chǎn)品是否符合要求,及時(shí)解決問(wèn)題和客戶反饋,咨詢亞馬遜解決不確定問(wèn)題。
#### 示例申訴郵件:
```markdown
Dear Amazon seller support,
Thank you for your concern of our account. We received a notification today that our selling privilege has been removed due to our ignorance of the platform rules. We immediately checked our listings and acknowledged that some of our products were not compliant with Amazon's policies. We apologize for this mistake and have since removed the offending listings.
We believe that Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us! We will try our best to provide our sales on Amazon, adhering to all the platform rules and policies. We hope that Amazon can look through to it and consider restoring our seller privileges.
Thank you for your time and understanding. We look forward to receiving your reply.
Best regards,
[Seller Name]
```
(來(lái)源:跨境知識(shí)搬運(yùn)工)
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