做電商，最擔(dān)心的就是自己的品牌被別人盜用，勞動成果被竊取，甚至對方產(chǎn)品質(zhì)量差，消費者不滿，還要給對方背“黑鍋”，這對品牌的傷害是巨大的。那么，如果你的品牌被假冒了，應(yīng)該怎么辦？別慌張，風(fēng)口星網(wǎng)整理了幾位賣家的做法，供你參考。

如果發(fā)現(xiàn)有人直接用了你的listing，商品還換了個品牌，你可以直接發(fā)封警告信，通知對方下架商品。下面提供個警告信的模板，你可以直接拿走：

"Hello XXX,

We noticed that you are not an authorized online retailer for XXXXXXXX brand products and you have listed this particular item, ASIN XXXXXXXX, which is sold exclusively by XXXXXXX (你的品牌/商店名稱). As you may be aware, the unauthorized selling of XXXXXXX (Your Brand/Store) products is an illegal action that seriously infringes Trademark Laws of the United States. As the Trademark owner, we did not sell you, nor authorize you to sell any XXXXXXX (你的品牌/商店名稱) branded products. While doing so you are violating USPTO laws and Amazon's policy against IP infringement. We kindly request that you follow our instructions:

a) Remove your offers for ASIN XXXXXX from all product pages on within 24 hours, and do not use these, or other XXXXXXX (你的品牌/商店名稱) list items on product pages in the future.

b) Send us confirmation after you have removed the previously stated products and listings.

If you don’t comply with these demands, we'll have no choice but to file an official claim with the Seller Performance Department, which will seriously impact your Amazon performance metrics. We will also take legal actions against you and your company for Trademark Infringement on our products.

If you have any questions, feel free to give us a call at (XXX) XXX-XXXX.

Sincerely,

XXXXXXX"

最好的做法是邊test buy邊發(fā)送警告信，郵件里面附上test buy的訂單號，通知賣家如果他們發(fā)貨你就把test buy結(jié)果提交給亞馬遜，這樣一般對方會下架商品。這樣比較節(jié)省時間，因為處理的時間越長，你的品牌受到的傷害就越大，所以越早解決越好。

有人問了，如果我還沒申請品牌注冊也能發(fā)警告信嗎？是不是要等品牌注冊完成后再發(fā)呢？其實，不管注冊完沒完成，你都有權(quán)利發(fā)送警告信，畢竟咱可是占理的一方。

如果對方不見棺材不掉淚，非得等亞馬遜出手了再下架，而平臺肯定需要點時間處理，所以為了避免給你的品牌造成進(jìn)一步的損失，你可以在自己的listing下添加信息或者警示圖片，提醒有假貨存在，消費者不要上當(dāng)受騙了，用這種方式盡量減少些損失。