亞馬遜運(yùn)營：新手賣家的經(jīng)驗(yàn)與技巧

很多新手賣家在面對亞馬遜運(yùn)營時往往不知所措，面對眾多細(xì)節(jié)不知從何下手。這里分享兩個例子，能給新手賣家一些啟示。

案例一：曾有個賣家，沒開始做亞馬遜時，先問運(yùn)營中能否做廣告，得到肯定答復(fù)后便覺得自己能做好。然后其團(tuán)隊(duì)很快將亞馬遜運(yùn)營做得有聲有色。這表明廣告在亞馬遜運(yùn)營中是重要手段之一，但顯然運(yùn)營不能僅靠廣告。

案例二：另一個賣家詢問亞馬遜平臺禁忌，被告知不刷評、不侵權(quán)。他卻認(rèn)為侵權(quán)是紅線不能碰，而刷評是灰色地帶，操作得當(dāng)能躲過系統(tǒng)監(jiān)測，還覺得刷評對產(chǎn)品排名權(quán)重很大。這體現(xiàn)出部分賣家對運(yùn)營規(guī)則存在錯誤認(rèn)知。

在眾多運(yùn)營細(xì)節(jié)和技巧里，我們無需貪多求全，抓住一個主要技巧深挖，或許就能提綱挈領(lǐng)走上發(fā)展之路。做好運(yùn)營，抓重點(diǎn)至關(guān)重要。就刷評而言，很多賣家相信Review能提升Listing排名，但自2025年10月亞馬遜關(guān)于Review的新政出臺后，不少賣家刷的Review被系統(tǒng)刪除，有些Listing還因刷評嚴(yán)重被降權(quán)，流量和銷量大減，常規(guī)刷評方式不再可靠。

我之前文章曾給出新政下獲取更多真實(shí)Review的建議，比如聯(lián)系留有五星Feedback的高滿意度真實(shí)購買顧客，對其反饋表示感謝，并用恰當(dāng)語言引導(dǎo)客戶留下高星級Review。因?yàn)榱袅宋逍荈eedback的顧客一般對購買體驗(yàn)滿意，又主動寫Feedback說明很熱情，在此基礎(chǔ)上適當(dāng)引導(dǎo)能得到較好回饋。

有讀者希望能直接得到具體的模板，今天就分享一篇聯(lián)系顧客索要好的Review的模板。Dear XXX，（最好用顧客名字，以示尊重。不太建議用Dear Friend等，如果顧客讀到是模板，效果會大打折扣，姓名寫錯更是適得其反。）Recently you bought an item XXX from us, from your feedback, we understand that you are satisfied with it, we are really happy hearing this. You are a respectful customer, here I want to say "Thank You" with our respect. As a professional seller on Amazon, we always do our best to serve customers and do hope every customer can get what they want with happy shopping experience, so we really cherish your feedback. From the feedback you wrote for us, I think if you can share your experience in the product review, it must can help many customers when they shopping. I'm not sure if it's easy for you, but do hope you can update a product review at your convenience, your kindness will keep in our mind. Thank you very much and wish happiness around you always. Rgds, XXX