緙栬緫錛歜ysand

絳変簡璁鎬箙錛屼簹椹€婄瀛rime浼氬憳澶т績緇堜簬瀹氭。浜嗐€?/p>

9鏈?8鏃ワ紝浜氶┈閫婂畼鏂規(guī)秷鎭О錛岀瀛rime Day瀹氭。浜庣編鍥戒笢閮ㄦ椂闂?0鏈?0鏃ュ噷鏅?鐐硅嚦10鏈?1鏃ャ€?/p>

淇冮攢媧誨姩灝嗗湪19涓浗瀹?鍦板尯榪涜錛氭境澶у埄浜氥€佸ゥ鍦板埄銆佹瘮鍒╂椂銆佸反瑗褲€佸姞鎷垮ぇ銆佷腑鍥姐€佹硶鍥姐€佸痙鍥姐€佹剰澶у埄銆佹棩鏈€佸崲媯牎銆佽嵎鍏般€佹嘗鍏般€佽憽钀勭墮銆佹柊鍔犲潯銆佽タ鐝墮銆佺憺鍏搞€佺編鍥藉拰鑻卞浗銆?/p>

01

瀹氭。10鏈?0鏃ヨ嚦11鏃?/p>

涓轟簡嬋€鍙戜拱瀹剁殑鍏磋叮錛屼簹椹€婁篃鎻愪緵浜嗘縺鍔辨帾鏂姐€?/p>

鏍規(guī)嵁浜氶┈閫婃柊闂葷錛屾椿鍔ㄦ湡闂達紝Prime浼氬憳鍙互浜彈璁稿鐙鐨勭鍒┿€備緥濡傦紝浜氶┈閫婃帹鍑轟簡鈥淭oys We Love鈥濓紙鎴戜滑鍠滅埍鐨勭帺鍏鳳級姒滃崟錛屾彁渚涘寘鎷箰楂樸€佺編娉板拰榪＋灝肩瓑欏剁駭鍝佺墝鐨?00澶氱浼樻儬鍟嗗搧銆傝繕鎺ㄥ嚭浜嗕竴涓亣鏃ュ晢搴楋紙Holiday Shop錛夛紝涓篜rime浼氬憳鎻愪緵浣庝環(huán)鐨勫繀闇€鍝佸拰紺肩墿銆?/p>

鍦ㄦ椿鍔ㄥ紑鍚箣鍓嶏紝浜氶┈閫婅繕涓嶪nstagram涓婄殑澶氬悕鍐呭褰卞搷鑰呭悎浣滐紝涓篜rime浼氬憳鎻愪緵綺懼績絳栧垝鐨勮喘鐗╂竻鍗曘€傚唴瀹瑰獎鍝嶈€呰繕灝嗗湪Amazon Live鐩存挱騫沖彴鍜孉mazon Inspire鍔熻兘涓婃彁渚涜喘涔板緩璁€?/p>

鍙錛屼簹椹€婂榪欐鐨勫ぇ淇冪殑鎺ㄥ箍鍔涘害涔嬪己銆?/p>

浜氶┈閫婂畼鏂逛篃鎻愰啋鍗栧錛岃宸茬粡鎻愭姤浜哖rime浼氬憳澶т績鏈熼棿Deal鐨勫崠瀹跺姟蹇呭叧娉ㄥ茍鍙婃椂鏌ラ槄Deal欏甸潰鍜岄偖浠墮€氱煡錛屾帓鏌ユ彁鎶ユ槸鍚︽湁琚彇娑堢殑椋庨櫓錛屽鏈夊彂鐜幫紝鍙婃椂鏍規(guī)嵁鎶ラ敊鎻愮ず榪涜璋冩暣銆?/p>

馃攳 Deal淇冮攢鐘舵€佹鏌ヨ礬寰?/p>

鍗栧騫沖彴 -> 騫垮憡 -> 縐掓潃 -> 絳涢€夊嚭鐘舵€佷負鈥滈渶瑕佹敞鎰忊€濈殑Deal媧誨姩

馃攳 Prime涓撲韓鎶樻墸媯€鏌ヨ礬寰?/p>

鍗栧騫沖彴 -> 騫垮憡 -> Prime涓撲韓鎶樻墸 -> 鍦ㄢ€滅姸鎬佲€濇爮涓煡鐪嬮潪姝ｅ父鐘舵€佺殑鍟嗗搧錛岀偣鍑燴€滄煡鐪嬭鎯呪€?/p>

鏍規(guī)嵁鎻愮ず鍘熷洜緙栬緫淇冮攢璁劇疆錛堟洿鏀圭殑緙栬緫闇€瑕?灝忔椂鏉ユ洿鏂幫級

閫氬父錛屼互涓嬩笁縐嶅父瑙佹儏鍐靛鑷寸姝㈡樉紺猴紝寤鴻鏍規(guī)嵁涓嬪浘閲囧彇鐩稿簲鐨勮В鍐沖姙娉?/p>

02

鍗栧錛氭€曚繚涓嶄綇鍒╂鼎

涔嬪墠7鏈堜細鍛樻棩鐨勬晥鏋滆秴鍑轟簡寰堝浜虹殑棰勬湡錛岀瀛ｄ細鍛樻棩鍗栧浠殑鏈熷緟鍊奸珮鍚楋紵

鎹簡瑙ｏ紝8-9鏈堣澶氬叕鍙哥殑涓氱嘩闈炲父浣庤糠錛屼竴浜涘叕鍙稿熀鏈兘灝嗗笇鏈涙斁鍦?0鏈堢瀛ｄ細鍛樹績閿€錛?1鏈堢殑榛戜簲鍜岀綉涓€淇冮攢錛屼笟緇╀綆榪風殑涓€騫村彧鑳介潬澶т績鍐蹭竴鍐蹭簡銆?/p>

浣嗕笉灝戝崠瀹跺10鏈堜喚鐨勫ぇ淇冧俊蹇冧笉瓚熾€備竴浣嶅崠瀹惰〃紺猴細鈥滄兂璧峰幓騫寸瀛ｄ績閿€鏁堟灉寰堝樊鍟婏紝媧誨姩璐歸兘鍥炰笉浜嗘湰銆備粖騫翠篃涓嶆姤浠€涔堟湡鏈涗簡銆傗€?/p>

涓嶅皯鍗栧姣旇緝鍫咖鐨勬槸鍒╂鼎闂錛屼笉灝戝崠瀹惰涓哄崟閲忎細娑紝浣嗘槸鍒╂鼎琚帇娌′簡銆傝鏄帓鍚嶇ǔ涓嶄綇錛屽仛澶ч噺淇冮攢鎰忎箟涓嶅ぇ銆?/p>

榪欐縐嬪浼氬憳鏃ユ悶灝戦噺SKU鍘誨弬鍔犱簡錛屼經緋誨嚭鍗曘€?/p>

璇濊鎴戝ソ鍍忓縐嬪浼氬憳鏃ユ病澶氬ぇ鏈熷緟鍛紙浠婂勾鍋氱殑綾葷洰琛屾儏濂戒綆榪鳳紝浠鋒牸閮藉嵎鍒版病娉曞崠浜嗭紝瀹熾€傦級

鏈潵鐜板湪浜氶┈閫婂埄娑﹀氨鍥犱負鍗蜂環(huán)鏍煎帇寰楀緢浣庯紝浣犱細鍛樻棩鎶ヤ釜涓撲韓錛岃嚦灝戜篃鏄?0%鐨勬姌鎵ｏ紝鍒╂鼎灝辨洿浣庝簡銆傝€屼笖錛岀鍥涘搴﹁繕鏈?鍊嶄粨鍌ㄨ垂鍜屾椇瀛ｉ厤閫佽垂銆傚鏋滃埄娑︿繚涓嶄綇錛屽鍗栧鑰岃█涔熸槸涓€縐嶈礋鎷呫€?/p>

浣嗗幓騫翠篃鏈夎〃鐜板ソ鐨勫崠瀹訛紝鈥滃幓騫存湁縐嬪浼氬憳鏃ワ紝鎴戝綋鏃剁鏉€琚€変負浜員D錛圱OP OF THE DEAL錛夌鏉€涓ゅぉ鏁堟灉榪樻槸涓嶉敊鐨勶紝閿€閲忓闀夸簡45%宸﹀彸錛岃繖涓椿鍔ㄨ繕鏄彲浠ュ紩璧烽噸瑙嗙殑錛屽洜涓洪┈涓婅鎺?1鏈堢殑榛戜簲緗戜竴浜嗭紝鍙互璇村厛鎶婅嚜宸辯殑浜у搧鎵撹搗鏉ヤ篃鏄笉閿欑殑閫夋嫨銆傗€濅竴浣嶅崠瀹惰閬撱€?/p>

鎹甧Marketer棰勬祴錛屼釜浜哄仴搴鋒姢鐞嗗拰緹庡浜у搧鏄粖騫碢rime Big Deal Days鐨勯粦椹搧綾伙紝鍏剁數瀛愬晢鍔￠攢鍞笚閫忕巼鏈夊緢澶х殑澧為暱絀洪棿銆備笌姝ゅ灞呭拰鑺卞洯銆佹埛澶栧鍏峰拰鏅鴻兘瀹跺眳鎶€鏈紝浠ュ強椋熷搧鍜岄ギ鏂欑被鍒篃鏄簹椹€婂姏鎺ㄧ殑鐑棬鍝佺被銆?/p>

錛堝皝闈㈠浘婧愶細鍥捐櫕鍒涙剰錛?/p>